Founder Coaching
- Weekly strategy sessions
- Customer discovery
- MVP design
Transform Ideas Into Thriving Businesses
Product innovator and founder with over a decade of experience helping entrepreneurs navigate from idea to product-market fit
I'm Assaf Mashiah, a product innovator and founder with over a decade of experience building companies, leading product teams, and helping entrepreneurs navigate the path from idea to product-market fit.
I've founded and led multiple ventures—from Nxty, an AI powerhouse building specialized solutions across retail, real-estate, finance, and healthcare, to Jux, a design-to-code platform that simplified workflows for over 1,000 global users. Earlier, I led product and operations at Time To Know, scaling an educational platform across 850 schools in 35 municipalities.
What I Do
Customer Discovery
- 4-week validation sprint
- Interview frameworks
- ICP definition
MVP Workshop
- Product roadmap
- Feature prioritization
- Technical guidance
PMF Audit
- Traction diagnosis
- Metrics analysis
- Action plan
My Approach to Building Success
Deep Customer Understanding
Through systematic customer discovery and validation
Strategic Clarity
Knowing exactly what problem you're solving and for whom
Smart Execution
Building the right product, at the right time, for the right market
Thoughtful Scaling
Creating sustainable systems and teams that can grow
Proven Track Record
Key Achievements
- Founded Nxty - AI solutions across multiple verticals
- Led Jux - 1,000+ global users, 600+ demo calls
- Scaled Time To Know - 850 schools, 35 municipalities
- Led product at EquityBee - Fintech innovation
- Android development - Tapingo (acquired by GrubHub), Zoomd
Education
- MBA in Innovation & Entrepreneurship - IDC Herzliya
- BSc in Computer Science - IDC Herzliya