About Assaf Mashiah

Background

I'm an experienced product innovator with a proven track record of building companies from the ground up. My career spans over a decade, starting as a Lead Android Developer at Tapingo (acquired by GrubHub) and Zoomd, where I developed products serving millions of users. I transitioned into product leadership and founding roles, where my focus shifted to identifying customer needs, building data-driven solutions, and scaling teams. Most recently, I founded Nxty, an AI powerhouse building specialized AI solutions across retail, real-estate, finance, and healthcare verticals. Throughout my career, I've worked to create meaningful products that solve real problems and drive measurable business impact.

Expertise & Impact

My background combines deep technical knowledge with strategic product vision and strong people skills. I've successfully built and led product teams that delivered solutions impacting over 850 schools across 35 municipalities in Israel at Time To Know, managed product strategy for fintech innovation at EquityBee, and led go-to-market efforts across global markets at Jux with over 600 demo calls with prospects. Beyond building companies, I'm passionate about mentoring the next generation of entrepreneurs at the IDC Herzliya MBA program. My core skills include product management, business development, customer discovery, team building, and translating customer insights into scalable solutions.

Education

  • MBA in Innovation & Entrepreneurship - The Interdisciplinary Center Herzliya
  • BSc in Computer Science - The Interdisciplinary Center Herzliya

Career Timeline

2024-Present

Thrallboy Innovation

Founder

Consulting and mentoring entrepreneurs on product-market fit, customer discovery, and MVP development.

2023-2024

Nxty

Founder

AI powerhouse building specialized AI solutions across retail, real-estate, finance, and healthcare verticals.

2022-2023

Jux

Co-founder & CPO

Design-to-code platform serving 1,000+ global users. Led product strategy and conducted 600+ demo calls.

2020-2022

EquityBee

Product Manager

Managed product strategy for fintech innovation in employee stock options marketplace.

2017-2020

Time To Know

VP Product & Operations

Scaled educational platform across 850 schools in 35 municipalities, leading product teams and operational excellence.

2015-2017

Zoomd

Lead Android Developer

Developed mobile applications for marketing technology platform.

2013-2015

Tapingo

Lead Android Developer

Built mobile ordering platform later acquired by GrubHub, serving millions of users.

2017-Present

IDC Herzliya MBA Program

Innovation Mentor

Mentoring MBA students in innovation and entrepreneurship track on business model development and product-market fit.

Get in Touch

Let's discuss your entrepreneurial journey and how I can help you achieve product-market fit.